About Mindset Test – Purpose, authorship and editorial standards
This page exists so you know exactly who is behind mindset-test.org, why the site exists, how content is made and reviewed, and how it is funded. If anything below is unclear or looks wrong, please tell us so we can correct it.
Who is behind the site
mindset-test.org is developed and maintained by dmz data AS.
Why the site was built
The site was built to make a free, ad-supported, privacy-respecting growth mindset test available to the public — in nine languages, without accounts, without dark patterns, and without selling data. Existing tools were either paywalled, tied to a single vendor's ecosystem, or too dependent on personal data collection.
It is intended for: curious individuals reflecting on their own beliefs about learning; teachers, coaches, and student advisors who want a discussion starter; and researchers and students who want a transparent, documented instrument they can inspect.
How the site is funded
The site is funded by ads from Google AdSense, shown on all pages including classroom sessions. Personalised ads require your consent where the law requires it; in classroom sessions, ads are always non-personalised with no profiling or retargeting, and this cannot be overridden by the visitor's choice.
There are no paid partnerships that influence the content of test items, articles, or interpretations. If that ever changes, it will be disclosed on this page.
Use of AI in developing the site
Some parts of the site were drafted with the help of large-language-model tools; every published text is reviewed by a human before it goes live. The 16 test items themselves are based on the published implicit-theories research tradition (Dweck and colleagues), not generated by an AI.
Translations into the nine supported languages combine machine translation with human review, prioritising the second-person tone and the neutral, non-labelling framing used in the English source.
Editorial standards
• Every article-style page carries an author byline with a Published and Last updated date.
• Substantive changes bump the Last updated date; typo fixes do not.
• Claims about research findings link back to the primary study or a peer-reviewed meta-analysis where possible.
• The test is described as a self-reflection tool, not a diagnostic instrument. Language that would label or predict a person (e.g. 'you are a fixed mindset person') is avoided.
• Content is reviewed at least once per year, and whenever a relevant new meta-analysis or major study is published.
Reporting errors and feedback
If you spot a factual mistake, a mistranslation, an outdated citation, or content that feels labelling or predictive, please tell us. Corrections are prioritised over new content.
See the Contact page for the specific address to use for content corrections, privacy requests, and security reports.